Cookie Policy

Last updated: 15th January 2026

What Are Cookies

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit our website. They contain information about your browsing activity and preferences, allowing websites to remember your actions and settings over time. Cookies are widely used to enhance user experience, provide personalised content, and analyse website performance.

ApexNavigator uses cookies and similar tracking technologies to improve our website functionality, understand how visitors interact with our site, and provide relevant content and advertisements. This Cookie Policy explains the types of cookies we use, their purposes, and how you can manage your cookie preferences.

Why We Use Cookies

We use cookies for several important purposes that enhance your experience on our website:

  • Essential Functionality: Enable core website features and ensure proper operation
  • User Experience: Remember your preferences and settings for future visits
  • Analytics: Understand how visitors use our website to improve content and functionality
  • Marketing: Deliver relevant advertisements and measure campaign effectiveness
  • Security: Protect against fraud and enhance website security
  • Performance: Optimise website loading times and overall performance

Types of Cookies We Use

ApexNavigator uses different categories of cookies, each serving specific purposes. Below is a detailed explanation of each type:

Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as navigation, access to secure areas, and form submissions. Without these cookies, our website cannot function properly. Necessary cookies are always active and cannot be disabled.

  • Session management and user authentication
  • Security features and fraud prevention
  • Load balancing and website performance
  • Cookie consent preferences storage

Analytics Cookies

Analytics cookies help us understand how visitors interact with our website by collecting information about page visits, time spent on pages, and navigation patterns. This data is used to improve our website content and user experience.

  • Google Analytics for website traffic analysis
  • Page view tracking and user journey mapping
  • Performance monitoring and optimisation
  • Content effectiveness measurement

Functional Cookies

Functional cookies enhance your experience by remembering your preferences and settings. They enable personalised features and improve website usability based on your previous interactions.

  • Language and region preferences
  • Form data and user preferences
  • Accessibility settings and customisations
  • Previously viewed content and recommendations

Marketing Cookies

Marketing cookies are used to deliver relevant advertisements and measure the effectiveness of our marketing campaigns. They help us show you personalised content and track conversions from our advertising efforts.

  • Google Ads tracking and conversion measurement
  • Remarketing and personalised advertising
  • Campaign performance analysis
  • Cross-platform advertising coordination

Cookie Details Table

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Duration Category
cookie_consent Stores user cookie preferences 1 year Necessary
_ga Google Analytics visitor identification 2 years Analytics
_gid Google Analytics session identification 24 hours Analytics
_gcl_au Google Ads conversion tracking 90 days Marketing
_gcl_aw Google Ads conversion attribution 90 days Marketing
IDE Google advertising personalisation 2 years Marketing
user_preferences Website customisation settings 6 months Functional

Third-Party Cookies

Our website uses third-party services that may set their own cookies. These services help us provide enhanced functionality and analyse website performance:

Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics sets cookies to track user behaviour, page views, and traffic sources. This information helps us improve our content and user experience.

Learn more about Google Analytics cookies: Google Analytics Cookie Usage

Google Ads

Google Ads cookies enable us to measure the effectiveness of our advertising campaigns and provide personalised advertisements. These cookies track conversions and help optimise our marketing efforts.

Learn more about Google Ads cookies: Google Ads Cookie Information

Google Fonts

We use Google Fonts to display custom typography on our website. While Google Fonts may collect usage information, it primarily serves font files and does not typically set tracking cookies for advertising purposes.

Google Consent Mode v2

ApexNavigator implements Google Consent Mode v2 to ensure compliance with privacy regulations while maintaining effective analytics and advertising capabilities. This technology adjusts how Google services behave based on your consent choices, allowing us to respect your privacy preferences whilst still gathering essential insights for business operations.

When you provide consent through our cookie banner, Google services operate with full functionality. If you decline certain categories, Google Consent Mode ensures that data collection is limited accordingly while still providing aggregated insights that help us improve our services.

How to Manage Cookies

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept All: Allow all cookies for the best experience
  • Reject All: Only accept necessary cookies required for basic functionality
  • Customise: Choose which types of cookies to accept or reject

You can change your preferences at any time by accessing the cookie settings through the consent banner or by clearing your browser cookies and revisiting our website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies from being set
  • Delete existing cookies from your device
  • Set preferences for specific websites
  • Receive notifications when cookies are being set

Here are links to cookie management instructions for popular browsers:

Opt-Out Tools

For specific services, you can use dedicated opt-out tools:

Impact of Disabling Cookies

Disabling certain types of cookies may affect your experience on our website:

  • Necessary Cookies: Cannot be disabled as they are essential for website functionality
  • Analytics Cookies: We won't be able to improve our website based on usage data
  • Functional Cookies: You may need to re-enter preferences on each visit
  • Marketing Cookies: You may see less relevant advertisements

Mobile Devices

Mobile devices may use similar tracking technologies to cookies, such as advertising identifiers. You can manage these through your device settings. For more information about managing advertising preferences on mobile devices, please refer to your device's privacy settings or visit the Digital Advertising Alliance's mobile choices page.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and may provide additional notice through our website or other communications.

Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

ApexNavigator AG

Landstraßer Hauptstraße 54

5027 Salzburg, Austria

Email: privacy@apexnavigator.pro

Phone: +43 662 6981053

Related Policies

For more information about how we handle your personal data, please review our Privacy Policy. For general terms and conditions of using our website and services, please see our Terms of Service.